A little shy of 10 days ago, Paul Deeds, one of Hubpages co-founders (who also found the time to grace one of my posts with a comment!) announced a small improvement to the already fantastic keyword tools that Hubpages offers on all its hubs.
Up until this point in time, I had exclusively used third-party tools such as Google Analytics to monitor and tweak my content, but this announcement compelled me to take a closer look at such an easily readable and accessible tool.
The layout is extremely simple and long-and-short of your keyword efforts do leap into the foreground. But could I trust this tool to pay dividends over pricey, award-winning third party software? In short, do I gain anything by tweaking my hubs accordingly?
In order to test, I took one of my best performing hubs, along with one of my worst and did a little tweaking using solely the integrated Hubpages keyword tool.
The hub on the left represents one of my worst performing hubs, shown here over a span of over 2 years, holding steady at around 8-10 views a day. A week ago I noticed that the new keyword tool addition, the “title suggestion tool” was flagging the fact that most of my inbound track were arriving to my hub via a separate core key word.
The results were startling. While I know that updating a hub, regardless of improvements, will lead to a temporary internal boost in traffic. The moment Google spared me’old tank a minute, it duly tapped into it’s new keyword with force. A week later, my organic search engine visits jumped by almost 500%.
Bear in mind, that 2 years ago I had very little knowledge of how to target niches and golden keywords. But given time, the Hubpages tool was able to tell me where to aim my hub.
*Red line denotes when changes were made
The results on one of my prolific hubs was less noticeable. Partly because I had done my homework beforehand, and partly because the title suggestion was noting that much of my traffic was coming from less competitive keywords. Given time though, holding steady and a sprinkling of marketing would spur my current keywords to new heights. The most I was willing to change were fluffy stop-words which might make the hub more appealing on a search engine.
My overall conclusion with regards to this handy tool is that it is absolutely fantastic when it comes to optimizing dated hubs and recycling articles in an attempt to breath new life into them. Added to which, the detailed key phrase tool may give you an idea on how to improve the search engine aesthetics of your titles.
Despite this, it remains a feature and should not replace conventional keyword research (it might even harm it — don’t fall for overly empty and easy niches) and I’m sure the Hubpages team would agree with me in this regard.